Brand DNA Packs
Your visual identity, engineered as a system and handed over in open files.
Delivered in full ownership · no subscription
A logo is not a brand. Brand DNA delivers the whole identity — marks, palette, type, rules and the AI presets to keep producing on-brand content — as open, editable master files you own outright. One payment, no subscription, no designer holding your source files hostage.
Open files, not exports
You receive SVG, EPS and layered masters, not a folder of JPEGs. Any designer, printer or agency can pick the work up from there — including one that is not us.
An identity that scales itself
The Professional pack includes an AI Brand Kit: prompts and visual presets tuned to your charter, so you can generate consistent campaign imagery without commissioning every asset.
One payment, no subscription
Design platforms rent you your own logo. Brand DNA is billed once. What you receive is yours permanently, exactly like the code side of Sogni Digitali.
Choose your pack
Brand DNA Essential
For freelancers, creators and businesses launching fast.
One-off payment
- Primary logo and DNA variants: horizontal, vertical, pictogram/app icon, web favicons
- Colour palette and typography: HEX, RGB, CMYK codes and type-pairing rules
- 100% owned master files: open vector formats (SVG, EPS, transparent HD PNG)
- Delivered in 7 working days
Brand DNA Professional
For SMEs, e-commerce and brands in an acceleration phase.
One-off payment
- Everything in Brand DNA Essential included
- Brand Guidelines Book: complete usage guide (prohibited uses, safety margins, brand use cases)
- Social Media Kit (Figma / Canva templates): 5 post templates + 5 story templates, fully editable
- AI Brand Kit: tailored prompt guide for Midjourney / ChatGPT DALL-E / Flux
- Visual presets trained on your identity so you can generate consistent marketing content on your own
- Stationery and digital kit: print-ready vector business card + interactive HTML email signature
Brand DNA Sovereign
For companies in a full rebrand, franchise networks and large-scale projects.
One-off payment
- Everything in Brand DNA Professional included
- Naming, slogan and strategic positioning: name research, prior-use audit, competitive positioning
- Packaging and spatial branding: packaging design, storefront or signage treatment
- Aura Link phygital integration: bespoke graphic design for NFC / QR Aura Link supports
What's included
- Primary logo with horizontal, vertical, pictogram and favicon variants
- Colour palette and typography with HEX, RGB and CMYK codes
- Open master files: SVG, EPS and transparent HD PNG
- Brand Guidelines Book from the Professional pack up
- AI Brand Kit: prompt guide and visual presets trained on your charter
- Naming, packaging and Aura Link phygital design in the Sovereign pack
Frequently asked
Which pack should I take?
Essential if you need a credible identity to launch. Professional if you also publish content and want the guidelines, social templates and AI Brand Kit. Sovereign for a full rebrand, a franchise network or anything involving naming and packaging.
What exactly is the AI Brand Kit?
A prompt guide plus visual presets built around your finished charter, for Midjourney, ChatGPT DALL-E and Flux. It lets you generate marketing imagery that stays recognisably yours, without a new brief each time.
Do I own the logo outright?
Yes. Full transfer on final payment, in open vector files. There is no licence, no renewal and no ongoing fee to keep using your own identity.
How long does it take?
Seven working days for Essential, the same standard as our web builds. Professional and Sovereign are scheduled with you at quote stage.
Often combined with
Ready to start?
Tell us where you are. We come back within 24 hours with a costed proposal — no payment, no obligation.
Talk to the team